BORRO
Takeaway the better way with
Reduce waste, save money
BORRO helps businesses ditch disposables and switch to returnable cups that can be used again and again.
10,700,000,000*
single-use cups and
containers are used
at lunch & thrown away
every year in the UK.
99% ends up in landfill or being burned, or littering our streets, rivers and oceans.
But it doesn’t have to be this way.
Using a BORRO cup instead of a disposable single-use cup will help reduce waste and save money for you, your venue and your customers.
*You read that right, it’s 10.7 billion!
Returnables made easier.
Here’s how BORRO works
day to day
For customers
Borro a cup, return it anywhere.
Choose a BORRO cup
Customers pay a refundable deposit.
Use it anywhere
The cup can be used free for as long as needed.
Convenient returns
Cups can be returned unwashed to any
BORRO venue for a refund or a clean replacement.
BORRO BONUS (Arriving Autumn 2026):
Every scan of the QR code on the cup gives customers a chance to win a free drink from a participating BORRO venue, and are entered in to a monthly prize draw worth £100.
For businesses
Simple and cost effective.
Offer BORRO cups
Customers are given the option to choose BORRO instead of a single-use cup.
Accept Returns
Refund the deposit for any BORRO cup, even if it was borrowed from a different venue.
Clean and reuse
Wash the cups like any other crockery.
And don’t worry about extras. BORRO will buy back extra returned cups above what you originally purchased.
Your business the better
way with BORRO
Save money on disposables
The more cups you use the more you can save.
For example, one small café saved £200+ a
month with BORRO
Simple to run
Up and running in under and hour, with a flexible system that fits your business.
Support your customers
Make it easy for regulars to switch to returnables
and attract new customers who care about
cutting out single-use.
Help the planet
Every time a returnable cup gets reused it cuts
carbon, saves resources and reduces your climate
impact. That also means cleaner streets and less
waste in your community.
BORRO IN A BOX EXPLAINED:
BORRO in a Box includes everything you need to get started, with low setup costs and a simple monthly fee and access to training video.
BORRO One Off Launch kit
BORRO Launch Kit includes:
50 BORRO reusable cups and lids
Durable cups designed for to 1,000 uses + uses
Window sticker
A5 poster and holder for the counter x 1
Promotional 3D cup display x 1
Shelf Talkers x 2
Getting started guide
Team Poster
Access to helpful guide started video guide
BORRO Cups and Lids
Sold in packs of 50
Durable and designed to be reused up to 1000 times
Buy as many packs as you need, whenever you need
Each cup can earn you money as the customer deposit covers your cost and more
If you ever end up with more cups than you bought due
to customer returns, we will buy back the extras
BORRO Monthly Support
Keep your customers engaged with ongoing support and
promotion - for a small monthly fee.
BORRO Monthly Support includes:
Marketing campaigns to help attract more customers
Feature on our BORRO map for easy discovery
Training resources to keep your team confident
Ready-to-use digital BORRO brand toolkit to promote online
Ongoing license to use the BORRO branding
Funding of the BORRO Bonus awards to encourage
customers to return and reuse
Most cafés can cover the monthly costs with just six BORRO drinks a day or less.
Get your BORRO Starter Box now
Limited time special offer
Suitable for small venues and events
What s inside your Launch Kit
£150 + VAT + delivery:
Everything you need to start offering returnable
cups in one simple box:
Welcome Pack with window stickers for your shopfront, counter signage for tills, and ready to-use images and posts for your website and social media.
50 BORRO returnable cups and lids that are durable, reusable cups designed to be used hundreds of times. The £2 customer deposit covers your cost.
Limited offer - free 3 months of the
BORRO Monthly Support (£75 value) with a Starter Box
(offer ends June 2026)
Not for you?
We're confident BORRO will work for your business, so if
you decide to stop at anytime we will buy back your cups.
Save money
Reduce takeaway packaging
costs with every drink sold in
a BORRO cup
Simple to run
One box has everything you need to get started today
Sustainable
The best takeaway cup option for the environment
Bigger Venue? Need Extra cups?
Send us an email at hello@borro.org.uk.
Everyone can
make an impact
with BORRO
Whatever your space there’s a
BORRO solution for your customers
to takeaway the better way.
Community
Organisations
Hosting events or supporting your local high
street? We ll help you run a reuse scheme that
cuts waste and has impact.
Universities & Colleges
Single-use adds up fast. Budgets are tight.
BORRO helps you cut single-use costs, reduce waste and show students how simple reuse can be.
Councils & BIDs
Looking to reduce street waste and support your high streets? BORRO can be rolled out across towns and districts with our simple voucher scheme.
Visitor Venues
Your venue sets the tone in your community. We can scale BORRO to match your footfall and fit our front of house processes
Your Place?
Whatever your setting, we ll help you make reuse work. Speak to us about bringing BORRO into your space
It’s a win-win
for the environment
Use a BORRO cup for a week and it s already better for the planet than using a single use cup every day.
*Assuming 100 drinks sold in one day and café opens 6 days a week.
And if 1000 cafes achieve a conversion of just 25%, then the carbon saving could power 40 homes for a year.
Partnership
Opportunities
Turn circular economy ambitions into action in your organisation and local high street.
Choose How You Make an Impact
Sponsor a BORRO scheme for your area and help local high street businesses get started with reuse. We can get your team involved too to help make it a success.
Adopt BORRO in your own workplace, office, or café, showing leadership in sustainability and impactful action on reuse.
Support research and innovation by helping us develop, trial, and scale new solutions for returnable packaging and circular systems.
Every partner is different, with their own values, goals, and community priorities. BORRO gives you the flexibility to get involved in the way that fits best for you:
We welcome all types of partners, including businesses, local authorities, funders, community groups, and educational institutions.
Ready to Take Action?
Contact Lynn Johnson directly to talk about partnership opportunities: lynn@fsg.uk.com
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Ancoats Coffee Co.
Read how they’ve boosted customer loyalty with BORRO.
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Grounded MCR in Levenshulme
Read how BORRO is supporting their local community.
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Third Floor Rising in Affleck’s Palace
Read how BORRO is supporting circularity in the iconic building.
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Cafe Liza
Read the success story of our pilot project at Bradford.
Ready to try
BORRO?
Buy now →
Got questions?
Ask away via hello@borro.org,uk
Frequently Asked Questions
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Make it part of the checkout process, just like asking if they’re paying by cash or card. For example: Would you like to try a reusable BORRO cup today for your drink?”
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The POS materials are by a local up-and-coming designer and are made to get customers excited about the BORRO scheme! The cup stand and A5 displays showcase the scheme and how it works and include a handy QR code that customers can scan for more info.
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Cafes wash Borro cups in their dishwasher, in the same way as any other plates or cups and in line with standard health and safety procedures.
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If your team logs the most cups given out and swapped, your venue could win one of our monthly prizes! Rewards could include gig tickets, cash prizes, and more to keep things fun and rewarding for you and your team. Keep an eye on this page for prize updates.
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FSG Pioneered reusable food and drink packaging systems in the UK in 2009.
We’ve supported thousands of businesses, workplaces, hospitals and communities to replace disposable cups and food containers with practical reuse systems that reduce waste, cut costs and support sustainability goals.
Learn more at: fsg.uk.com